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My original timeline and goals for the Digital Marketing Campaign Development were very similar to what we did in class. My goal was to create a marketing plan for SDP, but of course I wrote one for Downtown Donuts. This digital marketing plan included almost everything I had done throughout the course. Graphs, charts, budgets, different marketing campaigns that can be implemented immediately. This is a very detailed plan to market Downtown Donuts with the goal to open up a new store in the next city. I now recognize how a marketing plan should all come together and there is much planning and communication involved. Throughout the whole course, my favorite sections were on web development and new media. I believe that having a strong website first is how any business should start a marketing plan. However, a full plan should be approved before this happens. For example, I can make a website look pretty and be easily functional for users but if I do not have a plan then a new design will have to take place if the owner wants to include a blog which was not talked about before the initial design phase. Of course, small changes can be implemented whenever but an idea as massive as having brand ambassadors on the site will take time. This is the importance of planning ahead. 

The one thing I did not know would be assigned during this class was branding myself. I heard it a thousand times before when I was getting my bachelor’s degree, but I took no course to pursue it. Now, I understand that branding myself is a great tactic to get new jobs or a promotion and influence someone’s decision on projects. When I Googled myself, I was pleasantly surprised that many of my achievements were already found on Google, but I do not have a “home base”. My plan is to create a website just for myself and let consumers know who I am, have potential companies hire me, and encourage communication with users. 

Last Updated: 03/12/2021.

PLEASE READ THE FOLLOWING TERMS OF SERVICE AGREEMENT CAREFULLY. BY ACCESSING OR USING OUR WEBSITE (THE “SITE”) OR OUR SERVICES, YOU HEREBY AGREE TO BE BOUND BY THESE TERMS AND CONDITIONS AND ALL TERMS INCORPORATED HEREIN BY REFERENCE. IT IS THE RESPONSIBILITY OF YOU, THE USER, CUSTOMER, OR PROSPECTIVE CUSTOMER TO READ THE TERMS AND CONDITIONS BEFORE PROCEEDING TO USE THIS SITE. IF YOU DO NOT EXPRESSLY AGREE TO ALL OF THE TERMS AND CONDITIONS, THEN PLEASE DO NOT ACCESS OR USE OUR SITE OR OUR SERVICES. 

The present terms and conditions (this “Agreement” or “Terms“) is a legal agreement between you and Downtown Donuts (hereinafter ” Downtown Donuts“), a company duly organized and validly existing, located at 303 N Main St,Enterprise, Alabama 36330.  This Agreement annuls and voids all previous agreements.

OVERVIEW

The Site (https://downtowndonutsenterprise.business.site) is operated by Downtown Donuts. Throughout the Site, the terms “we“, “us” and “our” refer to Downtown Donuts. Downtown Donutsoffers this Site, including all information, tools and services available from this Site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.

By visiting our Site and/or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions, including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms apply to all users of the Site, including without limitation users who are browsers, vendors, customers, merchants, and/or contributors of content. In the event of an inconsistency between this Agreement and any additional terms or policies referenced herein, the provisions of the additional terms or policies shall control.

Please read these Terms carefully before accessing or using our Site. By accessing or using any part of the Site, you agree to be bound by these Terms. If you do not agree to all the Terms of this Agreement, then you may not access the Site or use any Service. If these Terms are considered an offer, acceptance is expressly limited to these Terms.

Any new features or tools which are added to the current store shall also be subject to the Terms. You can review the most current version of the Terms at any time on this page. We reserve the right to update, change or replace any part of these Terms by posting updates and/or changes to our Site. It is your responsibility to check this page periodically for changes. Your continued use of or access to the Site following the posting of any changes constitutes acceptance of those changes.

SECTION 1 – GENERAL TERMS

By agreeing to these Terms, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this Site.

You may not use our products or Site for any illegal or unauthorized purpose nor may you, in the use of our products or Site, violate any laws in your jurisdiction (including but not limited to motor vehicle laws).

You must not transmit any worms or viruses or any code of a destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of your account and right to use our Service.

We have the right, but not the obligation, to take any of the following actions in our sole discretion at any time and for any reason without giving you any prior notice: 

   1. Restrict, suspend or terminate your access to all or any part of our Site; 

   2. Change, suspend or discontinue all or any part of our products or Site; 

   3. Refuse, move, or remove any content that is available on all or any part of our Site; 

   4. Deactivate or delete your accounts; 

   5. Establish general practices and limits concerning use of our Site. 

You agree that we will not be liable to you or any third party for taking any of these actions.

You understand and agree that our Site may include communications such as service announcements and administrative or legal notices from us. Please note that you cannot opt out of receiving these notices.

You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Site, use of the Site, or access to the Site or any contact on the Site, without express written permission by us.

You may not modify, publish, transmit, reverse engineer, participate in the transfer or sale, create derivative works, or in any way exploit any of the content, in whole or in part, found on the Site. Downtown Donutscontent is not for resale. Use of the Site does not entitle users to make any unauthorized use of any protected content, and in particular you will not delete or alter any proprietary rights or attribution notices in any content. You will use protected content solely for your personal use, and will make no other use of the content without the express written permission of Downtown Donuts and the copyright owner. You agree that you do not acquire any ownership rights in any protected content. We do not grant you any licenses, express or implied, to the intellectual property of Downtown Donuts or our licensors except as expressly authorized by these Terms.

SECTION 2 – CREATING AN ACCOUNT

Once you create an account with us, you are registered on the Downtown Donuts Site. The terms “member,” “membership,” and “account” all refer to this registration as a member on Downtown Donuts’s Site. If you are merely surfing or browsing through the Site and have not yet created an account, your use of the Site is still subject to this Agreement; if you do not agree to this Agreement, do not use the Site.

When you create an account, you will provide a unique username and email.  We will also ask you to create a password.  Because any activities that occur under your username or password are your responsibility it is important for you to keep your username and/or password secure. You may not assign or otherwise transfer your account to any other person or entity. You acknowledge that Downtown Donuts is not responsible for third party access to your account that results from theft or misappropriation of your account. Notify us immediately if you believe that someone has used your username, email, or password without your authorization.

Furthermore, the registering party hereby acknowledges, understands and agrees to:

a) furnish factual, correct, current and complete information with regards to yourself as may be requested by the data registration process, and

b) maintain and promptly update your registration and profile information in an effort to maintain accuracy and completeness at all times.

If anyone knowingly provides any information of a false, untrue, inaccurate or incomplete nature, Downtown Donuts  will have sufficient grounds and rights to suspend or terminate the member in violation of this aspect of the Agreement, and as such refuse any and all current or future use of Downtown Donuts Services, or any portion thereof.

SECTION 3 – CONDUCT

As a user or member of the Site, you herein acknowledge, understand and agree that all information, text, software, data, photographs, music, video, messages, tags or any other content, whether it is publicly or privately posted and/or transmitted, is the expressed sole responsibility of the individual from whom the content originated. In short, this means that you are solely responsible for any and all content posted, uploaded, emailed, transmitted or otherwise made available by way of the Downtown Donuts Services, and as such, we do not guarantee the accuracy, integrity or quality of such content. It is expressly understood that by use of our Services, you may be exposed to content including, but not limited to, any errors or omissions in any content posted, and/or any loss or damage of any kind incurred as a result of the use of any content posted, emailed, transmitted or otherwise made available by Downtown Donuts.

Furthermore, you herein agree not to make use of Downtown Donuts’s Services for the purpose of:

a) uploading, posting, emailing, transmitting, or otherwise making available any content that shall be deemed unlawful, harmful, threatening, abusive, harassing, tortious, defamatory, vulgar, obscene, libelous, or invasive of another’s privacy or which is hateful, and/or racially, ethnically, or otherwise objectionable;

b) causing harm to minors in any manner whatsoever;

c) impersonating any individual or entity, including, but not limited to, any Downtown Donuts officials, forum leaders, guides or hosts or falsely stating or otherwise misrepresenting any affiliation with an individual or entity;

d) forging captions, headings or titles or otherwise offering any content that you personally have no right to pursuant to any law nor having any contractual or fiduciary relationship with;

e) uploading, posting, emailing, transmitting or otherwise offering any such content that may infringe upon any patent, copyright, trademark, or any other proprietary or intellectual rights of any other party;

f) uploading, posting, emailing, transmitting or otherwise offering any content that you do not personally have any right to offer pursuant to any law or in accordance with any contractual or fiduciary relationship;

g) uploading, posting, emailing, transmitting, or otherwise offering any unsolicited or unauthorized advertising, promotional flyers, “junk mail,” “spam,” or any other form of solicitation, except in any such areas that may have been designated for such purpose;

h) uploading, posting, emailing, transmitting, or otherwise offering any source that may contain a software virus or other computer code, any files and/or programs which have been designed to interfere, destroy and/or limit the operation of any computer software, hardware, or telecommunication equipment;

i) disrupting the normal flow of communication, or otherwise acting in any manner that would negatively affect other users’ ability to participate in any real time interactions;

j) interfering with or disrupting any Downtown DonutsServices, servers and/or networks that may be connected or related to our website, including, but not limited to, the use of any device software and/or routine to bypass the robot exclusion headers;

k) intentionally or unintentionally violating any local, state, federal, national or international law, including, but not limited to, rules, guidelines, and/or regulations decreed by the U.S. Securities and Exchange Commission, in addition to any rules of any nation or other securities exchange, that would include without limitation, the New York Stock Exchange, the American Stock Exchange, or the NASDAQ, and any regulations having the force of law;

l) providing informational support or resources, concealing and/or disguising the character, location, and or source to any organization delegated by the United States government as a “foreign terrorist organization” in accordance to Section 219 of the Immigration Nationality Act;

m) “stalking” or with the intent to otherwise harass another individual; and/or 

n) collecting or storing of any personal data relating to any other member or user in connection with the prohibited conduct and/or activities which have been set forth in the aforementioned paragraphs.

Downtown Donuts herein reserves the right to pre-screen, refuse and/or delete any content currently available through our Services. In addition, we reserve the right to remove and/or delete any such content that would violate the Terms or which would otherwise be considered offensive to other visitors, users and/or members. 

Downtown Donuts herein reserves the right to access, preserve and/or disclose member account information and/or content if it is requested to do so by law or in good faith belief that any such action is deemed reasonably necessary for:

a) compliance with any legal process;

b) enforcement of the Terms;

c) responding to any claim that therein contained content is in violation of the rights of any third party;

d) responding to requests for customer service; or

e) protecting the rights, property or the personal safety of Downtown Donuts, its visitors, users and members, including the general public.

Downtown Donuts herein reserves the right to include the use of security components that may permit digital information or material to be protected, and that such use of information and/or material is subject to usage guidelines and regulations established by Downtown Donuts or any other content providers supplying content services to Downtown Donuts. You are hereby prohibited from making any attempt to override or circumvent any of the embedded usage rules in our Services. Furthermore, unauthorized reproduction, publication, distribution, or exhibition of any information or materials supplied by our Services, despite whether done so in whole or in part, is expressly prohibited.

SECTION 4 – GLOBAL USE; EXPORT/IMPORT COMPLIANCE

Due to the global nature of the internet, through the use of our network you hereby agree to comply with all local rules relating to online conduct and that which is considered acceptable content. Uploading, posting and/or transferring of software, technology and other technical data may be subject to the export and import laws of the United States and possibly other countries. Through the use of our network, you thus agree to comply with all applicable export and import laws, statutes and regulations, including, but not limited to, the Export Administration Regulations (http://www.access.gpo.gov/bis/ear/ear_data.html), as well as the sanctions control program of the United States (http://www.treasury.gov/resource-center/sanctions/Programs/Pages/Programs.aspx). Furthermore, you state and pledge that you:

a) are not on the list of prohibited individuals which may be identified on any government export exclusion report (http://www.bis.doc.gov/complianceandenforcement/liststocheck.htm) nor a member of any other government which may be part of an export-prohibited country identified in applicable export and import laws and regulations;

b) agree not to transfer any software, technology or any other technical data through the use of our network Services to any export-prohibited country; 

c) agree not to use our website network Services for any military, nuclear, missile, chemical or biological weaponry end uses that would be a violation of the U.S. export laws; and

d) agree not to post, transfer nor upload any software, technology or any other technical data which would be in violation of the U.S. or other applicable export and/or import laws.

SECTION 5 – SUBMITTED CONTENT

Downtown Donuts shall not lay claim to ownership of any content submitted by any visitor, member, or user, nor make such content available for inclusion on our website Services. Therefore, you hereby grant and allow for Downtown Donuts the below listed worldwide, royalty-free and non-exclusive licenses, as applicable:

a) The content submitted or made available for inclusion on the publicly accessible areas of Downtown Donuts’s Sites, the license provided to permit to use, distribute, reproduce, modify, adapt, publicly perform and/or publicly display said Content on our network Services is for the sole purpose of providing and promoting the specific area to which this content was placed and/or made available for viewing. This license shall be available so long as you are a member of Downtown Donuts’s sites, and shall terminate at such time when you elect to discontinue your membership.

b) Photos, audio, video and/or graphics submitted or made available for inclusion on the publicly accessible areas of Downtown Donuts’s sites, the license provided to permit to use, distribute, reproduce, modify, adapt, publicly perform and/or publicly display said Content on our network Services are for the sole purpose of providing and promoting the specific area in which this content was placed and/or made available for viewing. This license shall be available so long as you are a member of Downtown Donuts’s sites and shall terminate at such time when you elect to discontinue your membership.

c) For any other content submitted or made available for inclusion on the publicly accessible areas of Downtown Donuts’s sites, the continuous, binding and completely sub-licensable license which is meant to permit to use, distribute, reproduce, modify, adapt, publish, translate, publicly perform and/or publicly display said content, whether in whole or in part, and the incorporation of any such Content into other works in any arrangement or medium current used or later developed.

Those areas which may be deemed “publicly accessible” areas of Downtown Donuts’s Sites are those such areas of our network properties which are meant to be available to the general public, and which would include message boards and groups that are openly available to both users and members. However, those areas which are not open to the public, and thus available to members only, would include our mail system and instant messaging.

CONTRIBUTIONS TO COMPANY WEBSITE

Downtown Donuts may provide an area for our user and members to contribute feedback to our website. When you submit ideas, documents, suggestions and/or proposals (“Contributions“) to our site, you acknowledge and agree that: 

a) your contributions do not contain any type of confidential or proprietary information;

b) Downtown Donuts shall not be liable or under any obligation to ensure or maintain confidentiality, expressed or implied, related to any Contributions; 

c) Downtown Donuts shall be entitled to make use of and/or disclose any such Contributions in any such manner as they may see fit; 

d) the contributor’s Contributions shall automatically become the sole property of Downtown Donuts; and

e) Downtown Donuts is under no obligation to either compensate or provide any form of reimbursement in any manner or nature.

SECTION 6 – INDEMNITY

All users and/or members agree to insure and hold Downtown Donuts, our subsidiaries, affiliates, agents, employees, officers, partners and/or licensors blameless or not liable for any claim or demand, which may include, but is not limited to, reasonable attorney fees made by any third party which may arise from any content a  member or user of our Site may submit, post, modify, transmit or otherwise make available through our Services, the use of Downtown Donuts Services or your connection with these Services, your violations of the Terms of Service and/or your violation of any such rights of another person.

SECTION 7 – COMMERCIAL REUSE OF SERVICES

The member or user herein agrees not to replicate, duplicate, copy, trade, sell, resell nor exploit for any commercial reason any part, use of, or access to Downtown Donuts’s sites.

SECTION 8 – MODIFICATIONS

Downtown Donutsreserves the right at any time it may deem fit, to modify, alter and or discontinue, whether temporarily or permanently, our service, or any part thereof, with or without prior notice. In addition, we shall not be held liable to you or to any third party for any such alteration, modification, suspension and/or discontinuance of our Services, or any part thereof.

SECTION 9 – TERMINATION

As a member of https://downtowndonutsenterprise.business.site, you may cancel or terminate your account, associated email address and/or access to our Services by submitting a cancellation or termination request to .

As a member, you agree that Downtown Donuts may, without any prior written notice, immediately suspend, terminate, discontinue and/or limit your account, any email associated with your account, and access to any of our Services. The cause for such termination, discontinuance, suspension and/or limitation of access shall include, but is not limited to:

a) any breach or violation of our Terms or any other incorporated agreement, regulation and/or guideline;

b) by way of requests from law enforcement or any other governmental agencies;

c) the discontinuance, alteration and/or material modification to our Services, or any part thereof;

d) unexpected technical or security issues and/or problems;

e) any extended periods of inactivity;

f) any engagement by you in any fraudulent or illegal activities; and/or

g) the nonpayment of any associated fees that may be owed by you in connection with your https://downtowndonutsenterprise.business.site account Services.

Furthermore, you herein agree that any and all terminations, suspensions, discontinuances, and or limitations of access for cause shall be made at our sole discretion and that we shall not be liable to you or any other third party with regards to the termination of your account, associated email address and/or access to any of our Services.

The termination of your account with https://downtowndonutsenterprise.business.site shall include any and/or all of the following:

a) the removal of any access to all or part of the Services offered within https://downtowndonutsenterprise.business.site;

b) the deletion of your password and any and all related information, files, and any such content that may be associated with or inside your account, or any part thereof; and

c) the barring of any further use of all or part of our Services.

SECTION 10 – LINKS

Either Downtown Donuts  or any third parties may provide links to other websites and/or resources. Thus, you acknowledge and agree that we are not responsible for the availability of any such external sites or resources, and as such, we do not endorse nor are we responsible or liable for any content, products, advertising or any other materials, on or available from such third-party sites or resources. Furthermore, you acknowledge and agree that Downtown Donuts  shall not be responsible or liable, directly or indirectly, for any such damage or loss which may be a result of, caused or allegedly to be caused by or in connection with the use of or the reliance on any such content, goods or Services made available on or through any such site or resource.

SECTION 11 – PROPRIETARY RIGHTS

You do hereby acknowledge and agree that Downtown Donuts’s Services and any essential software that may be used in connection with our Services (“Software”) shall contain proprietary and confidential material that is protected by applicable intellectual property rights and other laws. Furthermore, you herein acknowledge and agree that any Content which may be contained in any advertisements or information presented by and through our Services or by advertisers is protected by copyrights, trademarks, patents or other proprietary rights and laws. Therefore, except for that which is expressly permitted by applicable law or as authorized by Downtown Donuts or such applicable licensor, you agree not to alter, modify, lease, rent, loan, sell, distribute, transmit, broadcast, publicly perform and/or created any plagiaristic works which are based on Downtown Donuts  Services (e.g. Content or Software), in whole or part.

Downtown Donuts hereby grants you a personal, non-transferable and non-exclusive right and/or license to make use of the object code or our Software on a single computer, as long as you do not, and shall not, allow any third party to duplicate, alter, modify, create or plagiarize work from, reverse engineer, reverse assemble or otherwise make an attempt to locate or discern any source code, sell, assign, sublicense, grant a security interest in and/or otherwise transfer any such right in the Software. Furthermore, you do herein agree not to alter or change the Software in any manner, nature or form, and as such, not to use any modified versions of the Software, including and without limitation, for the purpose of obtaining unauthorized access to our Services. Lastly, you also agree not to access or attempt to access our Services through any means other than through the interface which is provided by Downtown Donuts for use in accessing our Services.

SECTION 12 – WARRANTY DISCLAIMERS

YOU HEREIN EXPRESSLY ACKNOWLEDGE AND AGREE THAT:

a) THE USE OF DOWNTOWN DONUTS SERVICES AND SOFTWARE ARE AT THE SOLE RISK BY YOU. OUR SERVICES AND SOFTWARE SHALL BE PROVIDED ON AN “AS IS” AND/OR “AS AVAILABLE” BASIS. DOWNTOWN DONUTS AND OUR SUBSIDIARIES, AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, PARTNERS AND LICENSORS EXPRESSLY DISCLAIM ANY AND ALL WARRANTIES OF ANY KIND WHETHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF TITLE, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.

b) DOWNTOWN DONUTS AND OUR SUBSIDIARIES, OFFICERS, EMPLOYEES, AGENTS, PARTNERS AND LICENSORS MAKE NO SUCH WARRANTIES THAT (i) DOWNTOWN DONUTS SERVICES OR SOFTWARE WILL MEET YOUR REQUIREMENTS; (ii) DOWNTOWN DONUTS  SERVICES OR SOFTWARE SHALL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR-FREE; (iii) THAT SUCH RESULTS WHICH MAY BE OBTAINED FROM THE USE OF THE DOWNTOWN DONUTS  SERVICES OR SOFTWARE WILL BE ACCURATE OR RELIABLE; (iv) QUALITY OF ANY PRODUCTS, SERVICES, ANY INFORMATION OR OTHER MATERIAL WHICH MAY BE PURCHASED OR OBTAINED BY YOU THROUGH OUR SERVICES OR SOFTWARE WILL MEET YOUR EXPECTATIONS; AND (v) THAT ANY SUCH ERRORS CONTAINED IN THE SOFTWARE SHALL BE CORRECTED.

c) ANY INFORMATION OR MATERIAL DOWNLOADED OR OTHERWISE OBTAINED BY WAY OF DOWNTOWN DONUTS SERVICES OR SOFTWARE SHALL BE ACCESSED BY YOUR SOLE DISCRETION AND SOLE RISK, AND AS SUCH YOU SHALL BE SOLELY RESPONSIBLE FOR AND HEREBY WAIVE ANY AND ALL CLAIMS AND CAUSES OF ACTION WITH RESPECT TO ANY DAMAGE TO YOUR COMPUTER AND/OR INTERNET ACCESS, DOWNLOADING AND/OR DISPLAYING, OR FOR ANY LOSS OF DATA THAT COULD RESULT FROM THE DOWNLOAD OF ANY SUCH INFORMATION OR MATERIAL.

d) NO ADVICE AND/OR INFORMATION, DESPITE WHETHER WRITTEN OR ORAL, THAT MAY BE OBTAINED BY YOU FROM DOWNTOWN DONUTS  OR BY WAY OF OR FROM OUR SERVICES OR SOFTWARE SHALL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THE TERMS.

e) A SMALL PERCENTAGE OF SOME USERS MAY EXPERIENCE SOME DEGREE OF EPILEPTIC SEIZURE WHEN EXPOSED TO CERTAIN LIGHT PATTERNS OR BACKGROUNDS THAT MAY BE CONTAINED ON A COMPUTER SCREEN OR WHILE USING OUR SERVICES. CERTAIN CONDITIONS MAY INDUCE A PREVIOUSLY UNKNOWN CONDITION OR UNDETECTED EPILEPTIC SYMPTOM IN USERS WHO HAVE SHOWN NO HISTORY OF ANY PRIOR SEIZURE OR EPILEPSY. SHOULD YOU, ANYONE YOU KNOW OR ANYONE IN YOUR FAMILY HAVE AN EPILEPTIC CONDITION, PLEASE CONSULT A PHYSICIAN IF YOU EXPERIENCE ANY OF THE FOLLOWING SYMPTOMS WHILE USING OUR SERVICES: DIZZINESS, ALTERED VISION, EYE OR MUSCLE TWITCHES, LOSS OF AWARENESS, DISORIENTATION, ANY INVOLUNTARY MOVEMENT, OR CONVULSIONS.

SECTION 13 – LIMITATION OF LIABILITY

YOU EXPLICITLY ACKNOWLEDGE, UNDERSTAND AND AGREE THAT DOWNTOWN DONUTS AND OUR SUBSIDIARIES, AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, PARTNERS AND LICENSORS SHALL NOT BE LIABLE TO YOU FOR ANY PUNITIVE, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, INCLUDING, BUT NOT LIMITED TO, DAMAGES WHICH MAY BE RELATED TO THE LOSS OF ANY PROFITS, GOODWILL, USE, DATA AND/OR OTHER INTANGIBLE LOSSES, EVEN THOUGH WE MAY HAVE BEEN ADVISED OF SUCH POSSIBILITY THAT SAID DAMAGES MAY OCCUR, AND RESULT FROM:

a) THE USE OR INABILITY TO USE OUR SERVICE; 

b) THE COST OF PROCURING SUBSTITUTE GOODS AND SERVICES;

c) UNAUTHORIZED ACCESS TO OR THE ALTERATION OF YOUR TRANSMISSIONS AND/OR DATA; 

d) STATEMENTS OR CONDUCT OF ANY SUCH THIRD PARTY ON OUR SERVICE; 

e) AND ANY OTHER MATTER WHICH MAY BE RELATED TO OUR SERVICE.

SECTION 14 – RELEASE

In the event you have a dispute, you agree to release Downtown Donuts(and its officers, directors, employees, agents, parent subsidiaries, affiliates, co-branders, partners and any other third parties) from claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, suspected or unsuspected, disclosed and undisclosed, arising out of or in any way connected to such dispute.

SECTION 15 – NOTICE

Downtown Donuts may furnish you with notices, including those with regards to any changes to the Terms, including but not limited to email, regular mail, MMS or SMS, text messaging, postings on our website Services, or other reasonable means currently known or any which may be herein after developed. Any such notices may not be received if you violate any aspects of the Terms by accessing our Services in an unauthorized manner. Your acceptance of this Agreement constitutes your agreement that you are deemed to have received any and all notices that would have been delivered had you accessed our Services in an authorized manner.

SECTION 16 – INTELLECTUAL PROPERTY RIGHTS

You herein acknowledge, understand and agree that all of the Downtown Donutstrademarks, copyright, trade name, service marks, and other Downtown Donutslogos and any brand features, and/or product and service names are trademarks and as such, are and shall remain the property of Downtown Donuts. You herein agree not to display and/or use in any manner the Downtown Donutslogo or marks without obtaining Downtown Donuts’s prior written consent.

Downtown Donuts will always respect the intellectual property of others, and we ask that all of our users do the same. With regards to appropriate circumstances and at its sole discretion, Downtown Donuts may disable and/or terminate the accounts of any user who violates our Terms and/or infringes the rights of others. If you feel that your work has been duplicated in such a way that would constitute copyright infringement, or if you believe your intellectual property rights have been otherwise violated, you should provide to us the following information:

a) The electronic or the physical signature of the individual that is authorized on behalf of the owner of the copyright or other intellectual property interest;

b) A description of the copyrighted work or other intellectual property that you believe has been infringed upon;

c) A description of the location of the site which you allege has been infringing upon your work;

d) Your physical address, telephone number, and email address;

e) A statement, in which you state that the alleged and disputed use of your work is not authorized by the copyright owner, its agents or the law;

f) And finally, a statement, made under penalty of perjury, that the aforementioned information in your notice is truthful and accurate, and that you are the copyright or intellectual property owner, representative or agent authorized to act on the copyright or intellectual property owner’s behalf.

The Downtown Donuts  agent for notice of claims of copyright or other intellectual property infringement can be contacted as follows:

Mailing Address:

Downtown Donuts

Attn: Copyright Agent

303 N Main St

Enterprise, Alabama 36330

Telephone: (334) 763-1099

Email:       achebat@student.fullsail.edu

SECTION 17 – ENTIRE AGREEMENT 

This Agreement constitutes the entire agreement between you and Downtown Donutsand shall govern the use of our Services, superseding any prior version of this Agreement between you and us with respect to Downtown DonutsServices. You may also be subject to additional terms and conditions that may apply when you use or purchase certain other Downtown Donuts Services, affiliate Services, third-party content or third-party software.

SECTION 18 – CHOICE OF LAW AND FORUM

It is at the mutual agreement of both you and Downtown Donuts with regard to the Agreement that the relationship between the parties shall be governed by the laws of the state of Alabama without regard to its conflict of law provisions and that any and all claims, causes of action and/or disputes, arising out of or relating to the Agreement, or the relationship between you and Downtown Donuts, shall be filed within the courts having jurisdiction within the County of Coffee, Alabama or the U.S. District Court located in said state. You and Downtown Donuts agree to submit to the jurisdiction of the courts as previously mentioned, and agree to waive any and all objections to the exercise of jurisdiction over the parties by such courts and to venue in such courts.

SECTION 19 – WAIVER AND SEVERABILITY OF TERMS

At any time, should Downtown Donuts  fail to exercise or enforce any right or provision of the Agreement, such failure shall not constitute a waiver of such right or provision. If any provision of this Agreement is found by a court of competent jurisdiction to be invalid, the parties nevertheless agree that the court should endeavor to give effect to the parties’ intentions as reflected in the provision, and the other provisions of the Agreement remain in full force and effect.

SECTION 20 – NO RIGHT OF SURVIVORSHIP NON-TRANSFERABILITY

You acknowledge, understand and agree that your account is non-transferable and any rights to your ID and/or contents within your account shall terminate upon your death. Upon receipt of a copy of a death certificate, your account may be terminated and all contents therein permanently deleted.

SECTION 21 – STATUTE OF LIMITATIONS

You acknowledge, understand and agree that regardless of any statute or law to the contrary, any claim or action arising out of or related to the use of our Services or the Agreement must be filed within 2 year(s) after said claim or cause of action arose or shall be forever barred.

SECTION 22 – VIOLATIONS

Please report any and all violations of this Agreement to Downtown Donuts as follows:

Mailing Address:

Downtown Donuts

303 N Main St

Enterprise, Alabama 36330

Telephone: (334) 763-1099

Email: achebat@student.fullsail.edu

SECTION 23 – GOVERNMENT REQUESTS

In order to cooperate with governmental requests, subpoenas or court orders, to protect our systems, or to ensure the integrity and operation of our business and systems, we may access and disclose any information we consider necessary or appropriate, including and without limitation, your information, IP address, and usage history.  Our right to disclose any such information is governed by the terms of our Privacy Policy.

SECTION 24 – FOREIGN ACCESS OF SITE

The Site is controlled, operated and administered by Downtown Donutsfrom our offices within the USA. If you access the Site from a location outside the USA, you are responsible for compliance with all local laws. You agree that you will not use Downtown Donuts’s content accessed through the Site in any country or in any manner prohibited by any applicable laws, restrictions or regulations.

SECTION 25 – ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on our Site that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information on the Site or on any related Site is inaccurate at any time without prior notice (including after you have submitted your order).We undertake no obligation to update, amend or clarify information on the Site or on any related Site, including without limitation, pricing information, except as required by law. No specified update or refresh date applied on the Site or on any related Site, should be taken to indicate that all information on the Site or on any related Site has been modified or updated.

My original goal for the class Digital Marketing and the Law, I wanted to learn how the First Amendment affects the internet. Many regulations and laws are determined by the First Amendment and it is in great question today what many large internet platforms are doing today. Terms and conditions are great legal enforcements that tell users what a site is able to do with the content that users post. For example, Facebook has been censoring many people’s posts and the users are very upset. However, private parties such as Facebook do reserve the right to take down content of their choosing. Since many people do not read these T&C or the privacy policies, they do not have issues until something they disagree with makes face.

One thing I did not think about in my original goals for this class was copyrights, cybercrime, and defamation. It is not because I think they are unimportant, I simply forgot. Cybercrime is very serious and should have harsher punishments along with more securities against such crimes. Because so many people are affected by people who commit cybercrimes, such as identity theft, loss in money, or other outcomes, these criminals should have harsher penalties. Users who also cause defamation to others should feel the brunt of the law. There is no morally right reason to cause another person harm to their name, business, or family. Yes, some cases are innocent typos or misinformation, but those who cause intentional harm have to go through court.

Spam, while not illegal, also needs to follow certain laws. The CAN-SPAM Act puts regulations on businesses or people who send unwanted emails, texts, or content to consumers. Every act of spam must show who sent it, the physical address, the subject cannot be misleading, and there always has to be an option for recipients to opt out of these messages. No user appreciates spam, and it has been an issue since 1978. The CAN-SPAM Act has been trying to prohibit spam since 2003 and has been doing a good job since.

My original objective was very vague and I originally thought of being able to learn about how to read graphs and charts from data in this class. I wasn’t that far off per se. This class, Digital Analytics and Optimization, has been extremely helpful. I am really glad that the Google Analytics Certification was offered up because sometime finding these certifications through Google are very complicated.

Being able to read the web analytics data is so important to the success of the company. Being unable to read this will not make a big impact on marketing success that a company would want. Or, misreading data could be detrimental. With an experienced and or qualified employee, web analytics is amazing. Tools such as Google Analytics allows a marketer to see how many users are on the website, where they’re from, how long they stay on the site, where they exited. There are many more examples I could’ve given but that would take too long. Knowing these things give marketers a better idea on how to fix issues on the website or what engages on social media and blogs. All these lead to increasing traffic and sales.

The issue of using paid versus unpaid analytics tools is a tough problem. Unpaid allows you to save money but then you also need to hire someone who is well versed in the subject. More expenses. Unpaid tools are also usually more complicated to use, such as Google Analytics. Paid tools are easier to use and you may not need an employee who is as well versed. However, you’re paying for it right? These decisions should be carefully considered when choosing which web analytics tool you will want to use.

When I thought of public relations in terms of how businesses may use this, at first, I could only think of reacting to a crisis and making a statement on the news channels. However, not all PR is negative and needs a news channel covering an event. PR releases are meant to inform consumers of new events or openings within a business and release that to the public in many different forms of communication. Yes, PR should be consulted when a crisis arises, but the goal is to predict an event before it happens so that the company can correct an issue without having social media make a mountain out of a mole hill. 

The goal is to create meaningful connections within the community and show how great your business may be. With a solid foundation of trust and value, crises will not become hard hits on sales or funding. Creating meaningful relationships with other business owners, charities, or outreach programs will also influence future projects. With the help of these relationships, a company could put in motion a project and it take off because so many other people support the business. 

These kinds of relationships do not happen overnight or through one email. They are built over time and through dedicated work. It can start with one company wanting to have another’s products sold in their store or partnering together to raise money for a foundation both supports. Working together can happen many ways, but the idea is to become part of the community and support it.

Advance Search Engine Optimization is a great course. There were many resources that were brought to my attention to improve the SEO of Downtown Donuts. SEO is not just about finding the right keywords to boost rankings on Google. Probably like many other students, I thought Google was the main and almost only search engine that businesses should be using to determine their search rankings, but a business should not only focus on Google. There are other search engines such as Bing, Yahoo, or even Facebook to make sure that a business is able to be found.

Search engine optimization also includes Google My Business Profile, reviews, internal and external links, and content. Having a Google business profile allows a searcher to see local searches and easily identify contact information, location, and reviews. Consumers trust reviews much more than traditional marketing techniques and reviews are also forms of new content. With new content, searchers are able to find businesses easier. Using external links that send a consumer to your website also promotes SEO rankings.

Keywords are very important for SEO. There are many ways to pick which keywords will be best for a business. Brainstorming with employees is a great start, but combing through reviews and comments from customers is even better. Using these comments, Downtown Donuts can find the most common keywords used to describe Downtown Donuts or commonly misspelled words. Downtown Donuts should be careful not to slip into black hat techniques by keyword stuffing or link farms just to boost rankings. Also, looking towards your competition to see what they are doing to promote their business is a good start to piggyback off of techniques are have been proven to work by the competition.

I thought Advance Digital Marketing Strategies was going to be about social media marketing, mobile advertising, and email marketing but more in depth. Some of these were touched on in the IMAP created throughout this course, but not specifically. I was expecting more certificates, such as Google’s Mobile Ads, HubSpot’s Email Marketing, etc. to be some assignments due throughout this course so when we have graduated it will be easier for us to find a job and already have some qualifications under our belt. However, Advance Digital Marketing Strategies was about establishing trust through media kits, security implements, and creating a business that is more human than others. This is much more encouraging than creating ads just to sell.

I appreciated this course more than I expected because I realized that marketing is not only about selling a product, but connecting with customers and creating a wholistic community. Implementing some of the teachings I learned throughout this course will allow me to better present marketing plans to bosses and represent the customer at the same time. Creating a website that is easy to navigate, informative for consumers, and ad campaigns are simple ways to get a business’s name out. Including the data to back up how well campaigns will bring in new customers is the best thing I learned in this course. Media Kits was a new thing I learned about and I thought it was a great idea to have another business essentially do the work for you to promote your own business. There was a lot of self studying to do throughout this course but I feel like I am better prepared for real work now.

New Media Marketing was not the kind of course I was expecting when I started. I thought New Media would be new ways to put the word out into the community, which is was, but I was expecting new ways such as other forms of social media or different and engaging advertising. New Media Marketing was customer focused and how to create influencer programs to better entertain conversations. A great way to gain better influence with your surrounding community is through other customers who appreciate what your business is about and they will advocate for you on their own. With the proper tools and structure brand ambassadors can be a great tool to meet your company’s business goals such as increase engagement or sales. They can even help answer questions with other customers such as when the store opens, what flavors are available that day, and create new contests within the community and store.

In the near future, I will be implementing a new brand ambassador program with Downtown Donuts in order to increase sales, traffic to the website, and engagement with our customers. There are many great people who already promote our business because we have delicious donuts and great customer service. For Downtown Donuts to expand into the next city, we need our name out in the community so expansion will have an easier transition. With solid foundations in the brand ambassador program once the new store opens in Dothan, Alabama, we can keep sales up and keep expanding!

My original plan was to learn how to create a positive and consistent message for my chosen business. I had a lot of fun learning how to accomplish this and created a fun video about Downtown Donuts’ brand story. We are here to keep it simple and sweet. During the Digital Storytelling and Branding course, I was able to study some cases on how businesses handle their brand reputation and what it takes to keep positive in the midst of controversy. Keeping your brand image in tact is not all about how you handle crises, but also how you handle day to day business. For example, I learned that Starbucks took 3 hours to close their stores and retrain baristas on how to properly brew an espresso shot and pour steamed milk. Starbucks realized that they were losing their touch with coffee and in order to correct it, they trained over 135,000 baristas across the country to get back to their roots, one cup at a time. This was the most inspiration thing I learned during this class because sometimes a business needs to refocus on their mission and not how large they become.

It is so important to stay true to who you are and keep ethical business practices. I feel more confident in creating a brand message than I ever did before. I also feel better about implementing a marketing strategy so that Downtown Donuts can promote themselves more in the community with a goal of opening a new store in the future.

I am at the end of my class in Digital Marketing Fundamentals and have learned many great things! The course was a lot of individual research, unlike the previous class, but I was able to choose what I wanted to focus on within a particular topic. This kept me engaged and motivated to learn more about marketing fundamentals.

In the beginning of my journey, I thought that I would be able to work with Shop Dine Play Athens and implement strategies learned here. However, this business did not meet some requirements so I had to find another. Remarkably, I walked into Downtown Donuts and asked the owner to work with him and he immediately said yes! It just goes to show how being professional and prepared can open up new doors.

The class allowed me to broaden my view of digital marketing fundamentals to more than just social media and email marketing. For example, retargeting was something I had seen many times before but did not understand how or why. Now I do, and will implement this into the business I have chosen to work with, and my goal is to not be creepy. Another great tool I learned of was Sprout Social. This platform is a great tool to monitor online engagement, social media, and respond to consumers!

My expectations of this class were different from what I really learned. I thought that I would be able to read about successful trends, but instead I researched and learned how different techniques can improve the visibility of a website and encourage consumers to return. Also, not everything revolves around social media, but it is a large factor. The most important goal I had in this class was to learn how to influence my target market through new content or campaigns. Now, I realize that it is not the same for every company. This class has given me the tools and knowledge on how to influence a market but it is up to me figure out what works for the business. It is different for everybody.