My original timeline and goals for the Digital Marketing Campaign Development were very similar to what we did in class. My goal was to create a marketing plan for SDP, but of course I wrote one for Downtown Donuts. This digital marketing plan included almost everything I had done throughout the course. Graphs, charts, budgets, different marketing campaigns that can be implemented immediately. This is a very detailed plan to market Downtown Donuts with the goal to open up a new store in the next city. I now recognize how a marketing plan should all come together and there is much planning and communication involved. Throughout the whole course, my favorite sections were on web development and new media. I believe that having a strong website first is how any business should start a marketing plan. However, a full plan should be approved before this happens. For example, I can make a website look pretty and be easily functional for users but if I do not have a plan then a new design will have to take place if the owner wants to include a blog which was not talked about before the initial design phase. Of course, small changes can be implemented whenever but an idea as massive as having brand ambassadors on the site will take time. This is the importance of planning ahead.
The one thing I did not know would be assigned during this class was branding myself. I heard it a thousand times before when I was getting my bachelor’s degree, but I took no course to pursue it. Now, I understand that branding myself is a great tactic to get new jobs or a promotion and influence someone’s decision on projects. When I Googled myself, I was pleasantly surprised that many of my achievements were already found on Google, but I do not have a “home base”. My plan is to create a website just for myself and let consumers know who I am, have potential companies hire me, and encourage communication with users.
Adreana Chebat's Mastery Journal 