Intention Statement

Do your little bit of good where you are; it is those little bits of good put all together that overwhelm the world.

— Desmond Tutu.

Over the next 12 months I plan on immersing myself in my Digital Marketing Master’s program. I want to become more knowledgeable in the field of marketing and be able to better express myself through creative outlets. I have never been the outgoing type “A” person, but I love to connect with people throughout work and other hobbies of mine. It is a weakness that I have been trying to work on since college.

Recently, I have been working with an advertising company, Shop Dine Play, near my hometown by running their social media campaigns. Shop Dine Play sends advertisements to the local area with coupons so that people can save money or try something new. Reports have shown that since Shop Dine Play’s social media footprint has grown, consumers have been more active in using these coupons. I am proud of myself for helping the company grow, but I feel like I can do more. This company connects the local community and promotes them by advertising for them. However, I do not know how to be more involved in the community because I have not learned enough knowledge yet. I believe that Shop Dine Play can do more than just send out coupons but bring local shops together through festivals, “shop local Saturdays”, or having one business work with another to reach a bigger goal. I hope to learn more about web design, SEO, and how social media influences people. That is why I am so excited to start my mastery journey.

Desmond Tutu Quotes. (n.d.). Retrieved from https://www.pinterest.com/pin/247346204514131472/