New Media Marketing

New Media Marketing was not the kind of course I was expecting when I started. I thought New Media would be new ways to put the word out into the community, which is was, but I was expecting new ways such as other forms of social media or different and engaging advertising. New Media Marketing was customer focused and how to create influencer programs to better entertain conversations. A great way to gain better influence with your surrounding community is through other customers who appreciate what your business is about and they will advocate for you on their own. With the proper tools and structure brand ambassadors can be a great tool to meet your company’s business goals such as increase engagement or sales. They can even help answer questions with other customers such as when the store opens, what flavors are available that day, and create new contests within the community and store.

In the near future, I will be implementing a new brand ambassador program with Downtown Donuts in order to increase sales, traffic to the website, and engagement with our customers. There are many great people who already promote our business because we have delicious donuts and great customer service. For Downtown Donuts to expand into the next city, we need our name out in the community so expansion will have an easier transition. With solid foundations in the brand ambassador program once the new store opens in Dothan, Alabama, we can keep sales up and keep expanding!