Advance Search Engine Optimization is a great course. There were many resources that were brought to my attention to improve the SEO of Downtown Donuts. SEO is not just about finding the right keywords to boost rankings on Google. Probably like many other students, I thought Google was the main and almost only search engine that businesses should be using to determine their search rankings, but a business should not only focus on Google. There are other search engines such as Bing, Yahoo, or even Facebook to make sure that a business is able to be found.
Search engine optimization also includes Google My Business Profile, reviews, internal and external links, and content. Having a Google business profile allows a searcher to see local searches and easily identify contact information, location, and reviews. Consumers trust reviews much more than traditional marketing techniques and reviews are also forms of new content. With new content, searchers are able to find businesses easier. Using external links that send a consumer to your website also promotes SEO rankings.
Keywords are very important for SEO. There are many ways to pick which keywords will be best for a business. Brainstorming with employees is a great start, but combing through reviews and comments from customers is even better. Using these comments, Downtown Donuts can find the most common keywords used to describe Downtown Donuts or commonly misspelled words. Downtown Donuts should be careful not to slip into black hat techniques by keyword stuffing or link farms just to boost rankings. Also, looking towards your competition to see what they are doing to promote their business is a good start to piggyback off of techniques are have been proven to work by the competition.
Adreana Chebat's Mastery Journal 